Search Engine Optimization SEO – Google Hummingbird

Three Simple Steps To Get Ranked On Google Search

searchtagz_ad_250x250Many local businesses have been struggling with the recession impacting all of us over the last several years.
SEARCH TAGZ SEO is dedicated to enriching the local economy in cities all across the US by offering a simple
way to get ranked on Google search.

Three Simple Steps to get Google Search Ranking

1) Select which local city you want your business to be ranked on Google.
2) Register your business information (name, address, phone, website, email etc.) for that local city listing.
3) Add an event (sales promo, coupon offer, grand opening etc.) to schedule on the calendar of events.

That is all that it takes and we will do the rest. Watch your business get indexed on Google
and show up on the search engine results page. We make it easy to promote your business.


Q&A session with Google Webmasters for mobile-friendly ranking change

Video Streamed live on Mar 24, 2015

Get Started: Answers from Google Developers

Welcome! For a quick start, select the option that
best matches your situation:

1) Find out if my page is mobile-friendly

Take the Mobile-Friendly Test

2) Make a site mobile-friendly with 3rd party software

If you have a website that uses third-party software (or if you want to create a new site),
see Customize your website software for mobile users

3) Make a site mobile-friendly and dive into the technical details

Review the Getting Started section on Web Fundamentals, our resource for web developers

Read our Mobile SEO guide for an overview of the implementation process

4) Work with someone to make my site mobile-friendly

Review our advice for working with a developer

 


Google FAQ – Questions About The Hummingbird Algorithm

Google has released a new algorithm called Hummingbird.

By Dean Surh | Search Tagz Contributing Editor | February 10, 2014

– What is Hummingbird?
Hummingbird is the most recent algorithm update announced just recently during Google’s 15th birthday celebration. Nicknamed “Hummingbird,” it represents the biggest change to Google search since 2001. It’s not just an update to the search functionality — Hummingbird is a completely new search algorithm that affects 90 percent of all searches. Most people won’t notice a huge change in the search results, but for longer, more complex, conversational queries, Google provides better search results or answers to actual questions.

hummingbird

– What does this mean for your online content marketing?
Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information as an educator which makes your buyer more intelligent. The essence of this content sharing strategy is the belief that if we deliver consistent ongoing valuable information to buyers, they will ultimately reward us with their business and loyalty. This relationship building process leads to more consistent and long term sales.

“Content marketing is a marketing technique of creating and distributing relevant
and valuable content to attract, acquire, and engage a clearly defined and understood
target audience – with the objective of driving profitable customer action.”

– Why Do Algorithms Rank Relevant Results Higher?
For every search query performed on Google there are millions of web pages with helpful information. Today Google algorithms rely on more than 200 unique signals, some of which you’d expect, like how often the search terms occur on the webpage, if they appear in the title or whether synonyms of the search terms occur on the page. More important websites are likely to receive more links from other websites.

– Why Should I Do Testing and Evaluation?
Google is constantly working to improve search. Based on all of this experimentation, evaluation and analysis, in 2010 Google launched 516 improvements and changes to search. From a SEO standpoint, Google is continuously evolving their search product to adapt to the changing needs and usage by their visitors. It seems Hummingbird changes the way we all will be using search on Google in the future. In order keep up the pace with Google and the coming changes you have to constantly test and evaluate the SEO process to keep your Google rankings.

– Why did Google make such a radical search results change across all devices?
Mobile searches are a very significant driving force behind this change. When users search on their smartphones, queries tend to be shorter — users don’t type as many words as when they’re using a full-size keyboard. But that trend reverses when voice search is used. Voice search queries tend to be longer, more complex, and a more natural conversational search. As we edge into the era of wearable tech, Google is making sure they are ready to provide the best voice search experience around.

– In what instances will Hummingbird help the new type of searches being performed?
Google said that Hummingbird is paying more attention to each word in a query, ensuring that the whole query — the whole sentence or conversation or meaning — is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

– What is Google Voice Search?
Ask your questions out loud and get answers spoken back whether you are out and about or sitting at your desk. Just tap the mic on the Google search bar and speak up. This works on the Google Search App for iOS, Android and Chrome browsers for laptops and desktops.

Voice Search on desktop gets better
Say your question and hear an answer back on your desktop Chrome browser. All you will need is a built-in or attached microphone. Also, be sure to have the volume up on your computer to hear your answer loud and clear.

Enhanced voice search on the Google Search App

What’s exciting with voice search?

In the latest version of the Google Search App for iOS and Android, not only can you say your question out loud, but your search app can speak your answer right back to you. And, using Google’s Knowledge Graph, your search app gives you smarter answers loud and clear.

Search without typing
You can ask anything, anywhere. Use it in the kitchen, on the couch or anytime your hands might be full. Plus, searching with your voice makes searching words you’re not sure how to spell quicker and easier.

You’ve got questions. Voice search has answers.
How is the weather this weekend? How much is $100 in Euros? With voice search, you can hear your answer loud and clear.

Powered by Google’s Knowledge Graph
Voice search on desktop and the Google search app use the power of the Knowledge Graph to deliver exactly the information you need, exactly when you need it.


Search Engine Optimization SEO – Google Hummingbird

search-engine-optimization

Why does my business, organization or company’s website need SearchTagz SEO?

Search engine optimization (SEO) is the process of improving the listing rank of a website or a web page awarded by the search engines (Google, Yahoo, Bing etc.) by creating a website design with good related information, content and back links. This search process produces an organic or unpaid natural search engine results page (SERP). The higher the ranking and more frequently a website appears in the search engine results pages SERP, the more clicks will be generated and increased visitor traffic will be sent to the website. There are different types of search results, including image search, local search, video search and vertical search engines (by industry). SEO gives a website good internet presence. It helps promotes your business and drives traffic to your website by being listed on the first page of Google as a result of good search engine optimization SEO.

There are several major commercial search engines – Google, Bing, Yahoo, Ask and AOL Search. If your website cannot be indexed by these search engines, you will not be able to promote your business very effectively on the internet. People who are looking for the products and services you offer will not be able to find you using Google. The use of Google, Yahoo and Bing are a primary method of navigation for almost all Internet users today. Key word searches, are done by typing words into the search engine box using terms and phrases that can describe and are somehow related to what you want to find.

Web_browser
Search Engine Optimization SEO achieves increased search engine traffic and good website design can make (or break) a business or organization’s success. Geo targeted visitors (advertising and marketing by location, local city or local shopping venue) can provide publicity, revenue, and local business branding. Investing in a good website design, search engine optimization SEO, internet advertising and marketing, can have a high rate of return on investment (ROI). Search Engine Optimization SEO, combined with the creation and use of an engaging well designed website to reach customers is the most cost effective form of internet advertising and marketing. The overall online results using good web design, can last a very long time. Your competition can take a large part of your advertising market, in which case it might then be hard to undo.

SEARCH TAGZ can help you get ranked on Google’s natural search results using our proprietary SEO Tools and web design services. Internet advertising and marketing is very cost effective. Grow your business using the internet’s search engines with high ranking free organic search results. Your web page advertising will be ranked on Google’s Search Results Page SERP. Get your business ranked on Google and help jump start your business advertising and marketing campaign.

Dean Surh | Search Tagz Contributing Editor | SearchTagz.com

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Small business internet advertising can be very confusing for many companies. Some businesses often miss the fundamentals of advertising and internet marketing and as a result they make many costly mistakes along the way. Regardless of the size of your business, the basic principles and understanding of the rules need to be followed when it comes to internet business advertising. Use Search Tagz Web Design SEO Tools as a low cost solution for internet marketing. Understanding these fundamental rules of business advertising can have a dramatic increase in profits and help with new customer acquisition and customer retention. According to the Small Business Administration, a small business should only spend about 5% of their gross sales on advertising. Internet business advertising is the best way of promoting your business. Whatever form of advertising you choose, make sure it is a good fit for your internet marketing plan, overall marketing strategy and online marketing budget.



Online Internet Marketing and Search Engine Optimization SEO

Here are some basic business advertising and marketing strategies to follow for online use:
1. Use One Message: An effective ad usually delivers a single message. Your small business advertising needs to easily deliver its main message in just a few seconds.

2. Add Credibility: There are many business advertising claims that have been proven false in the past and the general public is hesitant to believe what you tell them. Claims need to be real and credible.

3. Test Everything: Large businesses have a larger budget to run ads and then see the results of how the public responds. Small local businesses do not have that luxury. Use small test marketing of coupons, tracking codes, and specials to measure the success and placement of your business ad.

4. Be Easy to Contact: Every piece of literature, brochure, packaging, email and all company advertising signs should have full contact information including. Website and email address, phone and fax numbers, and company address etc.

5. Match Ads to the Target: Successful business advertising directs a message at one target market at a time. Tailor each ad for the different types of customers you get based on what motivates them to make the purchase.

6. Create Curiosity: Successful business advertising does not close the sale on the product or service. Create internet ads that generate interest and make the customer want more information. The main purpose of the ad is for the customer to contact you.
Having a poor advertising response doesn't mean that you didn't reach enough people. Often the problem is the internet advertising message. Small business advertising is not a quick fix solution to marketing your company.









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