Small business internet advertising can be very confusing for many companies. Some businesses often miss the fundamentals of advertising and internet marketing and as a result they make many costly mistakes along the way. Regardless of the size of your business, the basic principles and understanding of the rules need to be followed when it comes to internet business advertising. Use Search Tagz Web Design SEO Tools as a low cost solution for internet marketing. Understanding these fundamental rules of business advertising can have a dramatic increase in profits and help with new customer acquisition and customer retention. According to the Small Business Administration, a small business should only spend about 5% of their gross sales on advertising. Internet business advertising is the best way of promoting your business. Whatever form of advertising you choose, make sure it is a good fit for your internet marketing plan, overall marketing strategy and online marketing budget.

Online Internet Marketing and Search Engine Optimization SEO

Here are some basic business advertising and marketing strategies to follow for online use:

1. Use One Message: An effective ad usually delivers a single message. Your small business advertising needs to easily deliver its main message in just a few seconds.

2. Add Credibility: There are many business advertising claims that have been proven false in the past and the general public is hesitant to believe what you tell them. Claims need to be real and credible.

3. Test Everything: Large businesses have a larger budget to run ads and then see the results of how the public responds. Small local businesses do not have that luxury. Use small test marketing of coupons, tracking codes, and specials to measure the success and placement of your business ad.

4. Be Easy to Contact: Every piece of literature, brochure, packaging, email and all company advertising signs should have full contact information including. Website and email address, phone and fax numbers, and company address etc.

5. Match Ads to the Target: Successful business advertising directs a message at one target market at a time. Tailor each ad for the different types of customers you get based on what motivates them to make the purchase.

6. Create Curiosity: Successful business advertising does not close the sale on the product or service. Create internet ads that generate interest and make the customer want more information. The main purpose of the ad is for the customer to contact you.
Having a poor advertising response doesn't mean that you didn't reach enough people. Often the problem is the internet advertising message. Small business advertising is not a quick fix solution to marketing your company.